Entrepreneurs – what businesses will do well in 2012?

With nearly a quarter of the population 65 or over what ventures could aspiring entrepreneurs look at to attract this target market – especially as a sizeable number have a high level of disposable income and aren’t being hit in the same way by the current global financial problems.

 There are the obvious sectors such as Care for the Elderly and Nursing Homes but not all elderly people have health or mental disadvantages .With huge jumps in life expectancy many people in their 60’s are living better lives than people in their 40’s who are struggling with families, mortgages and unemployment.

 So what areas could an emerging entrepreneur enter to attract this market – mobile phones with big buttons? Computer and Web courses? Specially tailored gym and fitness programmes? Adventure holidays? Why not seek the advice of a business mentor who has had the practical experience and success of running a profitable company.

 At the end of the day over 65’s are people like anyone else – as Professor Bernard Isaacs said “Design for the young and you exclude the old but design for the old and you include the young” So any entrepreneur launching a product or service should think about how they can attract this wealthy section of society rather than just concentrating on the young.Seek the right advice from experts and the over 65′s could make you a millionaire.